Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you visit our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data means all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is wooltastic UG (limited liability), Stumpf 4, 42929 Wermelskirchen, Germany, Tel.: 02193 / 7469911, Email: info@gute-garne.de. The person responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source/referral from which you accessed the site
• Browser used
• Operating system used
• Used IP address (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. Data is not passed on or used otherwise. However, we reserve the right to review server log files retrospectively if there are concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to us). You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser's address bar.

3) Hosting & Content Delivery Network

Shopify

For hosting our website and displaying page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain longer on your device and allow the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.

If personal data is processed by individual cookies we use, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, according to Art. 6 para. 1 lit. a GDPR in the case of given consent, or according to Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Reviews.io

For review reminders, we use the services of the following provider: REVIEWS.io 2020 GmbH, Skalitzer Str. 104, 10997 Berlin, Germany

Only based on your explicit consent according to Art. 6 para. 1 lit. a GDPR do we transmit your email address and, if applicable, further customer data to the provider so that they can contact you by email with a review reminder.

You can revoke your consent at any time with effect for the future towards us or the provider.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

5.2 WhatsApp Business

We offer you the possibility to contact us via the messaging service WhatsApp of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business Version" of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction (for example, a placed order), we store and use the mobile phone number you use on WhatsApp as well as – if provided – your first and last name in accordance with Art. 6 para. 1 lit. b GDPR to process and respond to your request. Based on the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address, or email address) to assign your inquiry to a specific process.

If you use our WhatsApp contact for general inquiries (such as about the range of services, availability, or our website), we store and use the mobile number you use on WhatsApp as well as – if provided – your first and last name in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in efficiently and promptly providing the requested information.

Your data is always used solely to respond to your request via WhatsApp. No data is shared with third parties.

Please note that WhatsApp Business gains access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For operating our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact data of users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. a GDPR by accepting the WhatsApp terms of use upon first use of the app on their device. Transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

Please refer to WhatsApp's privacy policy for the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and privacy settings: https://www.whatsapp.com/legal/?eea=1#privacy-policy

In the context of the aforementioned processing, data may be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

5.3 As part of contacting us (e.g., via contact form or email), personal data is processed solely for the purpose of handling and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when the circumstances indicate that the matter in question has been conclusively resolved and provided that no statutory retention obligations oppose this.

6) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commentator name you chose are stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address is for security reasons and in case the person concerned violates the rights of third parties or posts unlawful content through a comment. We need your email address to contact you if a third party objects to your published content as unlawful.

The legal bases for storing your data are Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are reported as unlawful by third parties.

7) Data processing when opening a customer account

According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. Which data is required for account opening can be found in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned address of the person responsible. After deleting your customer account, your data will be deleted provided that all contracts concluded through it have been fully processed, no legal retention periods prevent this, and we have no legitimate interest in further storage.

8) Use of customer data for direct advertising

8.1 Sign up for our email newsletter

When you sign up for our email newsletter, we regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive the newsletter by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this process, we store the IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data we collect when you sign up for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted from our newsletter distribution list immediately, unless you have explicitly consented to further use of your data or we reserve the right to use your data beyond this in a legally permitted manner and inform you about it in this declaration.

8.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this, we do not need to obtain separate consent from you according to § 7 para. 3 UWG. The data processing is therefore based solely on our legitimate interest in personalized direct advertising pursuant to Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, no emails will be sent by us.

You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. Only transmission costs at the basic rates will be charged to you. After receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

8.3 Klaviyo

The sending of our email newsletters and other promotional email communications is carried out through this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly email marketing, we pass on the data provided during registration pursuant to Art. 6 para. 1 lit. f GDPR to this provider so that they can carry out the email dispatch on our behalf.

Subject to your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the provider also conducts a statistical success analysis of email campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated but not merged with other data sets.

You can revoke your consent to mail tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

8.4 Shopping cart reminders by email

In the event that you abandon your purchase with us before completing the order, you have the option to be reminded once by email of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification after you have explicitly confirmed your consent by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In doing so, we store the IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data collected by us when registering for our email notification service is used strictly for this purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the responsible party named at the beginning. After deregistration, your email address will be immediately deleted from our specially set-up distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this in a legally permitted manner, about which we inform you in this declaration.

8.5 Advertising by postal mail
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address, and – if we have received these additional details from you within the contractual relationship – your title, academic degree, year of birth, and your professional, industry, or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use them to send interesting offers and information about our products by postal mail.
You can object to the storage and use of your data for this purpose at any time by contacting us.

9) Data processing for order processing

9.1 As far as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provide during the order (name, address, email) to inform you personally about upcoming updates within the legally prescribed period via an appropriate communication channel (such as postal mail or email) in accordance with our legal information obligations under Art. 6 para. 1 lit. c GDPR. Your contact data is used strictly for the purpose of notifications about updates we owe and is processed by us only to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s) who assist us wholly or partly in executing concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

9.2 To fulfill our contractual obligations to you, we work with external shipping partners. We share your name, delivery address, and, if necessary for delivery, your phone number exclusively for the purpose of goods delivery under Art. 6 para. 1 lit. b GDPR with a shipping partner selected by us.

9.3 Use of payment service providers

- Apple Pay

If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing is carried out via the "Apple Pay" function of your device running iOS, watchOS, or macOS by charging a payment card stored in "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you must enter a code you previously set and verify it using the "Face ID" or "Touch ID" function of your device.

For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, is transmitted in encrypted form to Apple. Apple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.

If personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.

When you use Apple Pay on the iPhone or Apple Watch to complete a purchase you made via Safari on the Mac, the Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the option to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac."

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider where you pay in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider pursuant to Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where the provider advances payment (such as invoice or installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, if applicable data on an alternative payment method).

To protect our legitimate interest in determining the creditworthiness of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks, based on the personal data you provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment method you selected can be granted with regard to payment and/or default risks.

In addition to internal provider criteria, identity and credit information from the following credit agencies may also be included in the decision-making process as part of the application review in accordance with Art. 6 para. 1 lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The creditworthiness report may contain probability values (so-called score values). As far as score values are included in the creditworthiness report result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things but not exclusively, address data.

You can object to this processing of your data at any time by sending us a message or directly to the provider. However, the provider may still be entitled to process your personal data if this is necessary for proper payment processing under the contract.
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

When selecting a payment method from the provider for which you advance payment, your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order are passed on in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

When selecting a payment method for which we advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, and if applicable, data on an alternative payment method).

To protect our legitimate interest in determining your creditworthiness in such cases, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks, based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment method you selected can be granted with regard to payment and/or default risks.

The creditworthiness report may contain probability values (so-called score values). As far as score values are included in the creditworthiness report result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things but not exclusively, address data.

You can object to this processing of your data at any time by sending us a message or directly to the provider. However, the provider may still be entitled to process your personal data if this is necessary for proper payment processing under the contract.
- PayPal Checkout

This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal, we pass your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal. For this purpose, your payment data may be transmitted to credit agencies based on PayPal's legitimate interest in determining your creditworthiness pursuant to Art. 6 para. 1 lit. f GDPR. PayPal uses the result of the credit check regarding the statistical probability of default to decide whether to provide the respective payment method. The credit report may include probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for proper payment processing under the contract.

If the PayPal payment method "Invoice Purchase" is available and selected, your payment data will first be transmitted to PayPal for payment preparation, after which PayPal forwards it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") for payment execution. The legal basis is Art. 6 para. 1 lit. b GDPR. In this case, RatePay conducts an identity and credit check in its own name to determine creditworthiness according to the principle mentioned above and forwards your payment data to credit agencies based on the legitimate interest in determining creditworthiness pursuant to Art. 6 para. 1 lit. f GDPR. A list of the credit agencies Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using the payment method of a local third party, your payment data will first be transmitted to PayPal for payment preparation in accordance with Art. 6 para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the respective provider for the execution of the payment in accordance with Art. 6 para. 1 lit. b GDPR:

• Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
• Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
• iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
• bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
• blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
• eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2 1200 Vienna, Austria)
• MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
• Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further data protection information, please refer to PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from the provider where you pay in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider pursuant to Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
- Sofortüberweisung

One or more online payment methods from the following provider are available on this website: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden

If you select a payment method from the provider where you pay in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider pursuant to Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

9.4 Electronic revocation function for distance contracts

Consumers who conclude contracts on this website that include a statutory right of revocation have the option to declare the revocation via an electronic revocation function in accordance with the applicable revocation provisions.

For providing the electronic revocation function, we use a solution from the following provider: Eshop Guide GmbH, Husemannplatz 5a, 44787 Bochum, Germany.

When using the revocation function, in addition to information identifying the contract to be revoked, other personal data such as the consumer's first and last name as well as the email address must be provided or confirmed.

This information is initially collected by the provider based on our legitimate interest in a user-friendly, stable, and process-optimized solution pursuant to Art. 6 para. 1 lit. f GDPR, then used to confirm the receipt of the revocation declaration on our behalf via email, and finally transmitted to us. We process the transmitted information afterwards for the proper handling of the revocation in accordance with Art. 6 para. 1 lit. b GDPR and Art. 6 para. 1 lit. c GDPR based on our legal obligation to maintain an electronic revocation function for paid consumer distance contracts.

The information collected by the provider is routinely deleted after the final processing of a revocation, unless legal retention obligations prevent this.

We have concluded a data processing agreement with the provider that protects data processed within the scope of the revocation function and prohibits unauthorized disclosure to third parties.

10) Web Analytics Services

10.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google Analytics 4 sets cookies when you visit the website, which are small text files stored on your device and collect certain information. This information also includes your IP address, which is shortened by Google to exclude direct personal identification.

The information is transmitted to Google servers and further processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, especially the setting of cookies on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and at https://policies.google.com/technologies/partner-sites

Demographics
Google Analytics 4 uses the special "demographics" feature and can generate statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and third-party information. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics according to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Ads" feature in your Google account settings. Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de. More information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 according to Art. 6 para. 1 lit. a GDPR, have set up an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

10.2 Microsoft Clarity

This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms to read device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as IP address and browser information, to analyze usage behavior on our website for statistical purposes and to create pseudonymized usage profiles. Among other things, this allows the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). The pseudonymization generally excludes direct personal identification. No merging with personal data collected by other means takes place.

All the processing described above, especially reading or storing information on the device used, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by disabling this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

11) Retargeting/Remarketing and Conversion Tracking

11.1 Meta Pixel with enhanced data matching

Within our online offering, we use the "Meta Pixel" service in enhanced data matching mode from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").

If you click on an advertisement we place on Facebook or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel." This URL parameter is then stored in your browser via a cookie set by our linked page after the redirect. Additionally, this cookie collects specific customer data such as your email address, which we gather on our website linked to the Facebook or Instagram ad during actions like purchases, account registrations, or sign-ups (enhanced data matching). The cookie is then read and enables the transmission of data, including your specific customer data, to Meta.

We use "Meta Pixel" with enhanced data matching to make our advertisements (so-called "ads") on Facebook and/or Instagram more effective and to ensure they match your interests or have certain characteristics (e.g., interests in specific topics or products determined by the websites visited), which we transmit to Meta (so-called "Custom Audiences").

In addition, we analyze the effectiveness of our advertisements by tracking whether users are redirected to our website after clicking an ad (conversion). Compared to the standard version of "Meta Pixel," the enhanced data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta so that assignment to the respective user profile is possible, and Meta uses the data for its own advertising purposes according to Meta's data use policies (https://www.facebook.com/about/privacy/) can be used. The data may enable Meta and its partners to display ads on and off Facebook.

All the processing described above, especially setting cookies to read information on the device used, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by disabling this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, transmission to servers of Meta Platforms Inc. in the USA may also occur.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

11.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in your browser that automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have agreed to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you view on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this, your personal data is temporarily linked with Google Analytics data by Google to form audiences. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC in the USA.

All the processing described above, especially the setting of cookies to read information on the device used, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology during your visit to the site will not take place.

You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

Details about the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can find more information about Google's privacy policies here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.3 Pinterest Tag Conversion Tracking

This website uses the conversion tracking technology of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including possibly your IP address, is read out via tracking technology to record and evaluate predefined user actions by us (e.g., completed transactions, leads, searches on the website, product page views). This enables the creation of statistics about user behavior on our website after being redirected from an advertisement, which helps us optimize our offer.

All the processing described above, especially setting cookies to read information on the device used, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by disabling this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

12) Page functionalities

12.1 Google Maps

This website uses an online map service from the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive (land) maps to visually present geographic information. Using this service shows you our location and facilitates any possible directions.

When you access the subpages where the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there. This may also involve transmission to the servers of Google LLC in the USA. This happens regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged into Google, your data will be directly assigned to your account. If you do not want the data to be linked to your Google profile, you must log out before activating the button. Google stores your data (even for users not logged in) as usage profiles and analyzes them.

The collection, storage, and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on Google's legitimate interest in displaying personalized advertising, market research, and/or the tailored design of Google websites. You have the right to object to the creation of these user profiles, but you must contact Google to exercise this right. If you do not agree with the future transmission of your data to Google in connection with the use of Google Maps, it is also possible to completely disable the Google Maps web service by turning off JavaScript in your browser. Google Maps and thus the map display on this website will then not be usable.

Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for objection described above.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

Further information on Google's privacy policies can be found here: https://business.safety.google/intl/de/privacy/

12.2 - Google reCAPTCHA

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transmitted to: Google LLC, USA. For the visual design of the Captcha window, fonts loaded from the internet by Google are used. No further processing of information beyond the above, which is already transmitted to Google via the functionality of ReCaptcha, takes place.

The service checks whether an input is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this data for evaluation to the provider's servers. Cookies may be used in this process, which are small text files stored in the device's browser.

If the processing described above is based on cookies, these will only be set if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by disabling this service in the "Cookie Consent Tool" provided on the website.

If the above-described processing is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the internet and preventing abuse and spam according to Art. 6 para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

13) Tools and Miscellaneous

13.1 Lexware Office

For bookkeeping, we use the service of the cloud-based accounting software from the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

We process incoming and outgoing invoices as well as, if applicable, our company’s bank transactions to automatically record invoices, match them to transactions, and create financial accounting in a semi-automated process.

If personal data is also processed in this context, the processing is based on our legitimate interest in efficient organization and documentation of our business processes according to Art. 6 para. 1 lit. f GDPR.

13.2 Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consents for cookies requiring consent and cookie-based applications. The "cookie consent tool" is displayed to you as an interactive user interface when you visit the site, where you can give consent for certain cookies and/or cookie-based applications by ticking checkboxes. By using the tool, all cookies/services requiring consent are only loaded if you give the corresponding consent by ticking the boxes. This ensures that such cookies are only set on your device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

In individual cases, if personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the processing is also Art. 6 para. 1 lit. c GDPR. As controllers, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.

If necessary, we have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13.3 For the export of shop data, we use a service from the following provider: KICKDATA GmbH, Spittelwiese 15, 4020 Linz, Austria.

The provider enables extraction of data records from various databases of product, order, and marketing management from the shop administration and aggregates these according to user-defined selection of attributes and data fields into machine-readable lists for export into data processing systems.

The data records are initially transmitted to the provider’s servers, where they are recorded and evaluated, sorted, and then made available for retrieval in an electronic file format.

If personal data of shop visitors or customers is processed in this context, the processing is carried out pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the efficient organization of our business operations.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) against us as the controller regarding the processing of your personal data, whereby the respective legal basis for exercising these rights is referenced:

• Right of access under Art. 15 GDPR;
• Right to rectification under Art. 16 GDPR;
• Right to erasure under Art. 17 GDPR;
• Right to restriction of processing under Art. 18 GDPR;
• Right to information under Art. 19 GDPR;
• Right to data portability under Art. 20 GDPR;
• Right to withdraw given consents under Art. 7 para. 3 GDPR;
• Right to lodge a complaint under Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTERESTS AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the processing purpose, and—if applicable—additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data based on an explicit consent according to Art. 6 para. 1 lit. a GDPR, the affected data will be stored as long as you do not withdraw your consent.

If there are statutory retention periods for data processed in the context of contractual or contract-like obligations based on Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods expire, provided it is no longer necessary for contract fulfillment or initiation and/or we no longer have a legitimate interest in further storage.

When processing personal data based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.

When processing personal data for the purpose of direct advertising based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.

Unless otherwise specified by the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.